I got into blogging on a whim. We were headed that direction at work, and I wanted to learn the ins and outs of WordPress and blogging. I started by showing some of the crafty things I worked on at home, and now it’s morphed into a place to talk about things that make me smile—my family, God and volunteering.
Obviously I’m no expert, but there a ton of people out there that are. Here’s a few things I picked up as I considered blogging best practices…
Darren Rowse from Problogger explains that just like any other form of communication, a blog should have great content. So what makes great content? Darren says a blog should have useful, unique and original information. Of course, what’s useful and unique to one person can be worthless and weird to another. The key is finding your niche area and audience.
Another important piece to blogging is being real. Michael Lewis writes on page 58 in “Social Media Leadership: How to Get Off the Bench and Into the Game” (2011) that being human is where it’s at. He focuses more on corporate blogging, but the same can be said for all types of blogs. “…[B]log writing helps to humanize your brand and is clearly the best way to show the personality and passion of the people behind your logo.”
We all have personality and passion for something, and we’re all human. Showing that human side can be scary…especially when you consider it’s out there for everyone to see. It seems that blogging and life are similar…sometimes fun, sometimes thrilling and sometimes down right scary.
Lewis, Michael. Social Media Leadership: How to Get Off the Bench and Into the Game. United States of America: Leigh Walker Books, 2011.